Glossary

Movement

Starting balance. What cleared from existing customers in the previous month.

New. Paid this month, with no payment history before it.

Returned. Paid this month after a gap, having paid before.

Growth. Paid more this month than last. The amount is the increase in cash collected, not a change in what they owe. Sometimes a plan change; often billing timing, a retry, or a partial charge finally billing in full.

Contraction. Paid less this month than last. The amount is the decrease in cash collected, not a change in what they owe. An under-collection or timing gap as often as a genuine reduction.

Unchanged. Paid within the immaterial-change band, where one is set. The row appears only when that band's drift carries dollars; with no band set, there is no Unchanged row on the waterfall.

Lost. Paid last month and paid nothing this month. That is an absence of cash, which is not the same as a cancellation; a meaningful share pay again within a few months.

Ending balance. The starting balance plus everything above.

Ties. The legs add up. Opening plus every change equals the closing balance, checked rather than assumed.

The movement rows describe the direction of collected cash, never what a contract might say. A billing export records cash, not agreements, so Morevy will not call a row "upgrades" when all it can prove is that more was collected. Measured across seven closes of a real export, 111 customers in a growth or contraction leg had a readable plan rate in both months; 92 of them were on the identical rate.

Basis

Cash collected. Every payment counts in the month it was taken. Answers how much money came in. Every movement figure names the basis it is on.

Normalized recurring revenue. A prepaid plan is spread across the months of access it covers. Answers what is this business earning per month. Recurring revenue for short; this is the label the product uses.

As stated. Not a basis you choose. The label a close carries when your file's metric column already states recurring revenue per month, so nothing is spread and the months are read as written.

Scheduled rebill. A payment your billing system took automatically on a schedule. It is one of two things, and your answer to the source-profile question decides which: an installment of a plan, counted where it cleared, or a whole prepaid term collected automatically, spread across the months it buys.

Retention

Gross revenue retention. Of last month's revenue, how much you kept. Losses count against it, gains do not help it. It cannot exceed 100%.

Net revenue retention. The same, but gains count. Above 100% means the customers who stayed grew enough to cover the ones who stopped paying.

Customer retention. The share of customers who stayed, ignoring what they paid. Sometimes called logo retention.

Revenue churn rate. Revenue lost this month as a share of what you started with.

Your file

Source. The billing or payment export a close is computed from.

Column mapping. Which of your columns holds the customer, the date and the amount.

Segment. A column with a short list of repeated values, used to break the movement down: plan, status, location. A column with hundreds of distinct values is treated as an identifier, not a segment.

Audit trail. The record of how a figure was produced and which answers were in force, opened from "View calculation" under the figure. The provenance line beneath each table carries the file, its rows and its coverage.

Exception. Something the data cannot resolve on its own: a missing column, a conflicting record, mixed currencies, or a classification that needs a decision. Exceptions stay visible rather than being resolved silently.