Blog
Arguments about how recurring revenue gets measured, reported, and explained.

Revenue mechanics
What Is MRR? The Formula Is Easy. Trusting the Number Is Hard.
The formula is not the hard part. The hard part is deciding what belongs in the calculation, applying that definition every month, and explaining exactly how the total changed.
Read

Point of view
Why Defensible Revenue Reporting Requires Human Judgment
Accuracy means the number is right. Defensibility means you can explain how it got that way. Automation gives you the first and quietly takes the second.
Read

Revenue mechanics
From MRR Bridges to Narrative Drivers: A Revenue Analysis Guide
A balanced bridge tells you expansion happened. It cannot tell you why. The three-step framework that closes the gap, and which step a tool can honestly do for you.
Read
Built by and with finance teams
Better decisions start with better context
Join Waitlist